You don't write a blog to get gigs. You don't help people out in a forum to build a freelance business. Sure, that might happen, but that's not why you do it. If you’re only in a forum or writing a blog to make money, eventually you will simply drop out or off line because your heart isn't in it.
An online presence doesn't take cash to create. It takes heart and energy and caring, which are scarce but renewable resources. As a result, many people are able to spend them without seeking anything external in return. Even better, the act of generosity, of giving without expectation, makes it easier to do art, to create work that matters on its own.
Online interaction is more like playing Santa. Santa flies around the world, giving stuff away, and for what? He earns gratitude, trust and friendship, that's what. Sure, one day he might decide to license his image or try to sell you something. But right here, right now, gratitude, trust and friendship are plenty. Especially if you enjoy doing what you're doing.
(an adaption of Seth Godin’s Blog..more on Seth and his marketing insights can be found at www.sethgodin.typepad.com)
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Assignment: My customers want to know my business is real. Please make me a website!
Solution: 95 North created a simple online brochure for this sports charity auctioneer – the site came complete with easy to read content and a ton of photos -giving this client a professional, online presence and gave prospective clients a good feel for the company and what auction items were available.
Assignment: Create a site for a new network of professionals
Solution: 95 North created a 3 page website to establish a central point where potentials clients could quickly learn about each member, read testimonials, and connect to each member of the group.
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Solution: 95 North created the Home Care Tool Kit: 24 senior health articles which are customized to each location, and distributed by home care agencies nationwide
Assignment: Build Me a Brand from the ground up!
Solution: Complete Brand Creation, Logo and Stationery for this div. of Johnson and Johnson
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Solution: To educate boomers while reinforcing the Brightstar name, 95 North created a 4 page quarterly newsletter complete with senior care stories and advice when caring for aging adults.
Assignment: Sell new book on NFL legend Bert Bell
Solution: 95 North created PhillySportStories.com in an effort to promote and sell many of the best selling books in Philadelphia sports history.
Assignment: Home Builder needs to make a splash in an upscale neighborhood
Solution: To let a high income neighborhood know that there's a new builder in town, 95 North created an impressive lawn sign for Solebury Building Group
Assignment: Create Sports Collectibles for Memorablia Company
Original Poster Design and Layout of Touchdown Sunday Poster for sports memorablia firm, Best Authentics
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